Announcement of the establishment of a new company, SOOTH
Altitude Inc. (Headquarters: Minato-ku, Tokyo; President: Yusuke Imaoka, hereafter Altitude) and Altitude Incubation Inc. (Headquarters: Minato-ku, Tokyo, President: Yukio Kitano, hereafter Altitude Incubation), newly established by Altitude Inc. and two of its directors, have established a new company, SOOTH, Inc. as of February 1 as a joint venture with AOI Pro (Headquarters: Shinagawa-ku, Tokyo; President: Yasuhito Nakae; hereafter AOI Pro.).
Purpose of establishment
AOI Pro. has been planning and producing content that incorporates the latest technology in its VR business (AOI VR), providing consumers with new experiences, and accumulating the knowledge of new data and emotional data gained from those experiences to create an integrated marketing business (providing integrated solutions from brand strategy planning to effectiveness measurement and analysis), as well as focusing our efforts to evolve into a high value-added business through the use of data.
The decision to establish the new company was made to leverage the knowledge of AOI Pro. and Altitude’s expertise in supporting business innovation and new business creation using cutting-edge technologies to secure a competitive advantage in these markets, which are expected to expand further in the future.
【Overview of the new company SOOTH】
|Trade name||SOOTH Corporation|
|Location||ARK Hills South Tower 16F WeWork, 1-4-5 Roppongi, Minato-ku, Tokyo|
(*Akasaka Building 2F, 4-13-13-13 Akasaka, Minato-ku, Tokyo until February 4th)
|Representative position/name||Yasutoshi Nukuda CEO|
|Business content||Experience design consulting|
Content planning and production with data collection and use
Providing data platform services
Service / solution development
|Capital||320 million yen(including capital reserves）|
|Established on||December 1, 2018|
|Major shareholders and shareholding ratio||AOI Pro. 93.75%|
Altitude Inc. 6.25%
[Altitude incubation Co., Ltd. (currently AQTIA Inc.)]
|Trade name||AQTIA Inc.|
|Representative||Yukio Kitano CEO|
|Location||Head office: 3-1-1 Kyobashi, Chuo-ku, Tokyo|
|Establishment||December 14, 2017|
|Capital||10 million yen|
|Business content||Planning/Development/Operation for launching new business|
Joint venture Forming/Management for launching new business
Planning/Development/Operation for technology innovation and technology market creation, expansion and optimization
Provide business management strategy proposals, productivity improvement as well as the information of other relevant firms, and make planning, development and operation.
Inquiries regarding the above
|Inquiries regarding our services||SOOTH|