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Announcement of the establishment of a new company, SOOTH


Announcement of the establishment of a new company, SOOTH

Altitude Inc. (Headquarters: Minato-ku, Tokyo; President: Yusuke Imaoka, hereafter Altitude) and Altitude Incubation Inc. (Headquarters: Minato-ku, Tokyo, President: Yukio Kitano, hereafter Altitude Incubation), newly established by Altitude Inc. and two of its directors, have established a new company, SOOTH, Inc. as of February 1 as a joint venture with AOI Pro (Headquarters: Shinagawa-ku, Tokyo; President: Yasuhito Nakae; hereafter AOI Pro.).

・SOOTH Web Site

Purpose of establishment

AOI Pro. has been planning and producing content that incorporates the latest technology in its VR business (AOI VR), providing consumers with new experiences, and accumulating the knowledge of new data and emotional data gained from those experiences to create an integrated marketing business (providing integrated solutions from brand strategy planning to effectiveness measurement and analysis), as well as focusing our efforts to evolve into a high value-added business through the use of data.

The decision to establish the new company was made to leverage the knowledge of AOI Pro. and Altitude’s expertise in supporting business innovation and new business creation using cutting-edge technologies to secure a competitive advantage in these markets, which are expected to expand further in the future.

Company profile

【Overview of the new company SOOTH】

Trade nameSOOTH Corporation
LocationARK Hills South Tower 16F WeWork, 1-4-5 Roppongi, Minato-ku, Tokyo
(*Akasaka Building 2F, 4-13-13-13 Akasaka, Minato-ku, Tokyo until February 4th)
Representative position/nameYasutoshi Nukuda CEO
Business contentExperience design consulting
Content planning and production with data collection and use
Providing data platform services
Service / solution development         
Capital320 million yen(including capital reserves)
Established onDecember 1, 2018
Major shareholders and shareholding ratioAOI Pro. 93.75%
Altitude Inc. 6.25%

[Altitude incubation Co., Ltd. (currently AQTIA Inc.)]

Trade nameAQTIA Inc.
RepresentativeYukio Kitano CEO
LocationHead office: 3-1-1 Kyobashi, Chuo-ku, Tokyo
EstablishmentDecember 14, 2017
Capital10 million yen
Business contentPlanning/Development/Operation for launching new business
Joint venture Forming/Management for launching new business
Planning/Development/Operation for technology innovation and technology market creation, expansion and optimization
Provide business management strategy proposals, productivity improvement as well as the information of other relevant firms, and make planning, development and operation.

Inquiries regarding the above

Inquiries regarding our servicesSOOTH
E-mail: info@sooth.co.jp